A study of the influence of individual-level cultural value orientation on the formation of service quality expectations
The service industry accounts for an ever-growing share of the global economy, and service aspects have become increasingly important for all goods. Since service expectations play a key role in the quality perceptions that consumers ultimately develop, it is important for service marketers to under...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | http://eprints.nottingham.ac.uk/12008/ http://eprints.nottingham.ac.uk/12008/1/Veronica_Reid_June_2011.pdf |