Customer satisfaction and competitiveness in the Chinese E-retailing: structural equation modeling (SEM) approach to identify the role of quality factors
This paper attempts to study the impact of customer satisfaction and the Chinese electronic retailers (E-retailers) competitiveness using quality factors. Two conceptual models based on asset-process-performance (APP) competitive theoretical framework have been proposed. The proposed models include...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014
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| Online Access: | http://eprints.nottingham.ac.uk/48885/ http://eprints.nottingham.ac.uk/48885/ http://eprints.nottingham.ac.uk/48885/ http://eprints.nottingham.ac.uk/48885/1/Customer%20satisfaction%20and%20competitiveness.pdf |