Customers’ involvement into the different stages of new product development process
Nowadays, customers’ role become important in new product development (NPD) processes. Therefore companies try to remodel their business in order to meet customer needs and sustain their innovations up to date. Plenty of the previous research papers were focused on the overall process of customers’...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Online Access: | http://eprints.nottingham.ac.uk/45588/ http://eprints.nottingham.ac.uk/45588/1/Azamat%20Abdrassilov_dissertation%2008.09.2017.pdf |