The Extent of Supplier and Customer Involvement in New Product Innovation
In recent decades, global competitive markets, rapid technological changes, and a demand for new products from customers have forced organisations to innovate state-of-the-art products that would be able to compete with their rivals. Otherwise, there is always a risk of losing competitiveness and mo...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.nottingham.ac.uk/26759/ http://eprints.nottingham.ac.uk/26759/1/Dissertation_ZehraCananAraci_2013.pdf |