An Investigation of Consumption and Identity of Students in Beijing in the Luxury Goods Marketplace, Comparing with that of Chinese Students in the UK
Purpose— With the incredible economy growth of China, the number of the China’s middle class members are increasing and thus luxury consumption in China is growing too. China has become the largest luxury products consumer in the world now. Understanding Chinese consumers’ luxury consumption behavio...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.nottingham.ac.uk/26447/ http://eprints.nottingham.ac.uk/26447/1/Dissertation.pdf |