Consumption of Image-Related Luxury Products: An Exploratory Study of Chinese Students in the UK
Abstract The aim of this research is to explore UK’s Chinese students’ perceptions of luxury products, and their motivations of purchasing image-related luxury goods. Literature consists of five parts namely: the research context of Chinese students in the UK, the various definitions of “luxury”...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.nottingham.ac.uk/26390/ http://eprints.nottingham.ac.uk/26390/1/Jiajia_LIANG-Edissertation.pdf |