An Examination on Successful Mobile Advertising Factors in Malaysia
The world of telecommunication and Internet services are constantly subject to change, never stopping to create new wants and desires in customer with new products and services. In this aspect, the growing emergence of the wired Internet and mobile telecommunication technology and platforms creates...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | http://eprints.nottingham.ac.uk/26278/ http://eprints.nottingham.ac.uk/26278/1/ChngWeiWei.pdf |