Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam

The aim of this project is to provide Balfour Beatty Rail (BBR) with recommendations of the most efficient market entry mode to enter Indonesia, Thailand, and Vietnam. Our approach has been to offer analysis of these three markets in terms of the country characteristics, industry players, and projec...

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Main Authors:	Chang, Hui-Chun, Charoenvisal, Mingmit, Wijaya, Jessica Fidelia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	http://eprints.nottingham.ac.uk/25661/ http://eprints.nottingham.ac.uk/25661/1/Balfour_Beatty_Rail_Market_Entry_Strategy_for_Indonesia_Thailand_Vietnam_MBA_Project.pdf

id	nottingham-25661
recordtype	eprints
spelling	nottingham-256612018-01-26T02:01:40Z http://eprints.nottingham.ac.uk/25661/ Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam Chang, Hui-Chun Charoenvisal, Mingmit Wijaya, Jessica Fidelia The aim of this project is to provide Balfour Beatty Rail (BBR) with recommendations of the most efficient market entry mode to enter Indonesia, Thailand, and Vietnam. Our approach has been to offer analysis of these three markets in terms of the country characteristics, industry players, and project opportunities. Our report begins with reviewing literatures on internationalisation and market entry modes. These literatures are then applied to look into International Readiness of BBR, the countries analysis, industry analysis, project opportunities, as well as to recommend strategic action plans. International Readiness chapter provides overview of BBR’s internal aspect and analysis on the type of entry modes available. Country analysis chapter gives an in-depth coverage of the host countries in terms of its distance with the home country, and industry analysis chapter goes one level down to analyse the industry barriers and opportunities and key players. Project analysis chapter discusses about the current and future opportunities in the market. The outcomes of analysis from these four chapters are used to offer recommendations for BBR in the three target countries. Recommendations in the form of strategic action plans are suggested based on BBR’s key success factors and the strategy to choose entry mode as below:  In Indonesia, short-term suggestion is to enter via strategic alliances with key players such as Mitsui/Mitsubishi for the Construction sector, Japan Transportation Consultant/Nippon Koei for the Consultant sector, Invensys/Alstom for the Systems sector, and also with private coal miners. Forming joint venture with local company is worth considering in the long-term when BBR already have substantial business presence in the country.  In Thailand, systems sector is the most favourable sector for BBR to enter; where forming partnership with Bombardier is recommended due to its capabilities in signalling and rolling stock. In construction sector, the short-term suggestion is to be subcontractor of main players i.e. Ch. Karnchang and Italian-Thai, while in the long-term BBR can form a joint venture with a suitable company. In the consulting sector it is recommended to let PB take the lead as to avoid conflict of interest.  In Vietnam, the short-term strategy is to enhance industrial network to establish market presence, and in the long-term it is recommended to form joint venture with local companies as well as target high-speed rail project and project based on PPP scheme. 2012-09-13 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en http://eprints.nottingham.ac.uk/25661/1/Balfour_Beatty_Rail_Market_Entry_Strategy_for_Indonesia_Thailand_Vietnam_MBA_Project.pdf Chang, Hui-Chun and Charoenvisal, Mingmit and Wijaya, Jessica Fidelia (2012) Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam. [Dissertation (University of Nottingham only)] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	University of Nottingham Malaysia Campus
building	Nottingham Research Data Repository
collection	Online Access
language	English
description	The aim of this project is to provide Balfour Beatty Rail (BBR) with recommendations of the most efficient market entry mode to enter Indonesia, Thailand, and Vietnam. Our approach has been to offer analysis of these three markets in terms of the country characteristics, industry players, and project opportunities. Our report begins with reviewing literatures on internationalisation and market entry modes. These literatures are then applied to look into International Readiness of BBR, the countries analysis, industry analysis, project opportunities, as well as to recommend strategic action plans. International Readiness chapter provides overview of BBR’s internal aspect and analysis on the type of entry modes available. Country analysis chapter gives an in-depth coverage of the host countries in terms of its distance with the home country, and industry analysis chapter goes one level down to analyse the industry barriers and opportunities and key players. Project analysis chapter discusses about the current and future opportunities in the market. The outcomes of analysis from these four chapters are used to offer recommendations for BBR in the three target countries. Recommendations in the form of strategic action plans are suggested based on BBR’s key success factors and the strategy to choose entry mode as below:  In Indonesia, short-term suggestion is to enter via strategic alliances with key players such as Mitsui/Mitsubishi for the Construction sector, Japan Transportation Consultant/Nippon Koei for the Consultant sector, Invensys/Alstom for the Systems sector, and also with private coal miners. Forming joint venture with local company is worth considering in the long-term when BBR already have substantial business presence in the country.  In Thailand, systems sector is the most favourable sector for BBR to enter; where forming partnership with Bombardier is recommended due to its capabilities in signalling and rolling stock. In construction sector, the short-term suggestion is to be subcontractor of main players i.e. Ch. Karnchang and Italian-Thai, while in the long-term BBR can form a joint venture with a suitable company. In the consulting sector it is recommended to let PB take the lead as to avoid conflict of interest.  In Vietnam, the short-term strategy is to enhance industrial network to establish market presence, and in the long-term it is recommended to form joint venture with local companies as well as target high-speed rail project and project based on PPP scheme.
format	Dissertation (University of Nottingham only)
author	Chang, Hui-Chun Charoenvisal, Mingmit Wijaya, Jessica Fidelia
spellingShingle	Chang, Hui-Chun Charoenvisal, Mingmit Wijaya, Jessica Fidelia Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam
author_facet	Chang, Hui-Chun Charoenvisal, Mingmit Wijaya, Jessica Fidelia
author_sort	Chang, Hui-Chun
title	Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam
title_short	Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam
title_full	Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam
title_fullStr	Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam
title_full_unstemmed	Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam
title_sort	balfour beatty rail: market entry strategy for indonesia, thailand, and vietnam
publishDate	2012
url	http://eprints.nottingham.ac.uk/25661/ http://eprints.nottingham.ac.uk/25661/1/Balfour_Beatty_Rail_Market_Entry_Strategy_for_Indonesia_Thailand_Vietnam_MBA_Project.pdf
first_indexed	2018-09-06T11:34:00Z
last_indexed	2018-09-06T11:34:00Z
_version_	1610857726096703488

Balfour Beatty Rail: Market Entry Strategy for Indonesia, Thailand, and Vietnam

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