The study of COO effects on consumers perception: the case study of Chinese laptop market
Country of Origin (COO) effects has been subjected to a number of studies since the 1960s. Researchers suggest it is a highly context-based phenomenon that can give different results, depend on the nature of the studies. This dissertation seeks to find out how country of origin affects consumers’ p...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | http://eprints.nottingham.ac.uk/23860/ http://eprints.nottingham.ac.uk/23860/1/Dissertation.pdf |