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Influence of COO on product ev...
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Influence of COO on product evaluation of mobile phones by Indian consumers: an empirical study
Bibliographic Details
Main Authors:
Saikat, Banerjee
,
Bibek, Ray Chaudhuri
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Structural equation modeling,Brand image,Country-of-origin,Product evaluation
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