Cypriot Consumer Behaviour Towards Luxury Brands
This study has been concentrating on the Cypriot market to discover the various factors that drives consumers to purchase luxury brands. A qualitative approach was used to conduct this research in order to gain insights over consumers' purchasing behaviour. Therefore, an interview method was ch...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | http://eprints.nottingham.ac.uk/21978/ http://eprints.nottingham.ac.uk/21978/1/maria_archeou_dissertation.pdf |