The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
ABSTRACT This dissertation is written as the completion of my Master of Marketing of The University of Nottingham. The aim of this dissertation is to understand the study of celebrity endorsement in luxury fashion brands and the purpose is to gain in-depth knowledge of the consumers’ perspectives t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | http://eprints.nottingham.ac.uk/25838/ http://eprints.nottingham.ac.uk/25838/1/dissertation.pdf |