Expansion into India and Developing A Business Strategy
Globalisation is the new buzzword that has come to dominate the world. Several reasons can be attributed to these changes. One of the reasons is globalization, the explosive growth of global trade, International competition and the other is technological change. Market success goes to those companie...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | http://eprints.nottingham.ac.uk/20616/ http://eprints.nottingham.ac.uk/20616/1/06MBASRIDHAR_NARAYANAN.PDF.pdf |
| Summary: | Globalisation is the new buzzword that has come to dominate the world. Several reasons can be attributed to these changes. One of the reasons is globalization, the explosive growth of global trade, International competition and the other is technological change. Market success goes to those companies best matched to the current environmental imperatives. This process is having significant impacts on India and China, two highly populated countries in the world; exemplify the striking similarities and vast differences that characterize the Asian region. Once considered difficult markets to enter,
Emerging market powerhouses such as China and India are leading the way with one third of the world population and an annual GDP growth rate in the 6% to 8% range. Here we examine the environmental factors and the competitive advantage of India, followed by determining the various modes of entry and finally the cultural and business practices in the economy. India presents a vast potential for overseas investment and is actively encouraging the entrance of foreign players into the market. No company of any size, aspiring to be a global player can for long ignores this country.
Keywords: India, Competitive advantage, Strategy, Culture & Environment |
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