Expansion into India and Developing A Business Strategy

Globalisation is the new buzzword that has come to dominate the world. Several reasons can be attributed to these changes. One of the reasons is globalization, the explosive growth of global trade, International competition and the other is technological change. Market success goes to those companie...

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Bibliographic Details
Main Author: Narayanan, Sridhar
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Online Access:http://eprints.nottingham.ac.uk/20616/
http://eprints.nottingham.ac.uk/20616/1/06MBASRIDHAR_NARAYANAN.PDF.pdf