An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia

Problem: Corporate social responsibility shows frequently in various kinds of reports of different companies. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and...

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Main Author:	Han, Xi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/856/ http://eprints.intimal.edu.my/856/1/169.pdf

id	intimal-856
recordtype	eprints
spelling	intimal-8562017-07-20T06:52:19Z http://eprints.intimal.edu.my/856/ An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia Han, Xi HD28 Management. Industrial Management Problem: Corporate social responsibility shows frequently in various kinds of reports of different companies. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and their products. The mobile phone retail industries have been criticized a lot on CSR because of unethical and unsustainable business activities. Some famous companies in the mobile phone retail companies are focusing on different CSR practices; however the research on CSR and its impact on consumer behavior in mobile phone companies still limited in Malaysia. It is critical importance to conduct the research on consumers’ awareness of CSR and to explore consumers’ attitudes and tendency of purchase behavior toward CSR in the mobile retail industry. Research purpose: The purpose of this thesis is to conduct an investigation about consumers’ awareness of CSR in the mobile phone industry. Furthermore, the aim is to investigate consumers’ attitudes on different CSR activities and how consumers’ purchasing behaviors are affected by these CSR activities. Theoretical perspective: This study combines stakeholder theory with theory on CSR’s impact on consumers’ attitudes and behavior. It refers to consumers as one important stakeholder group for a company. Design/methodology/approach: A quantitative method is used in this research. Primary data of consumers’ awareness of CSR, consumers’ attitudes and tendency of purchasing behavior were collected through a face to face questionnaire. The results of the questionnaire were analyzed and interpreted. Conclusions: The conclusions of this research are mobile phone customers do care about CSR and they regard CSR practices is important to the mobile phone companies. And according to the analysis results, customers are more care about whether companies taken responsibility to their employees. 2014 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/856/1/169.pdf Han, Xi (2014) An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia. Masters thesis, INTI International University.
repository_type	Digital Repository
institution_category	Local University
institution	INTI International University
building	INTI Institutional Repository
collection	Online Access
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Han, Xi An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
description	Problem: Corporate social responsibility shows frequently in various kinds of reports of different companies. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and their products. The mobile phone retail industries have been criticized a lot on CSR because of unethical and unsustainable business activities. Some famous companies in the mobile phone retail companies are focusing on different CSR practices; however the research on CSR and its impact on consumer behavior in mobile phone companies still limited in Malaysia. It is critical importance to conduct the research on consumers’ awareness of CSR and to explore consumers’ attitudes and tendency of purchase behavior toward CSR in the mobile retail industry. Research purpose: The purpose of this thesis is to conduct an investigation about consumers’ awareness of CSR in the mobile phone industry. Furthermore, the aim is to investigate consumers’ attitudes on different CSR activities and how consumers’ purchasing behaviors are affected by these CSR activities. Theoretical perspective: This study combines stakeholder theory with theory on CSR’s impact on consumers’ attitudes and behavior. It refers to consumers as one important stakeholder group for a company. Design/methodology/approach: A quantitative method is used in this research. Primary data of consumers’ awareness of CSR, consumers’ attitudes and tendency of purchasing behavior were collected through a face to face questionnaire. The results of the questionnaire were analyzed and interpreted. Conclusions: The conclusions of this research are mobile phone customers do care about CSR and they regard CSR practices is important to the mobile phone companies. And according to the analysis results, customers are more care about whether companies taken responsibility to their employees.
format	Thesis
author	Han, Xi
author_facet	Han, Xi
author_sort	Han, Xi
title	An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
title_short	An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
title_full	An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
title_fullStr	An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
title_full_unstemmed	An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
title_sort	evaluation of csr areas in influencing mobile phone purchasing intention by customers in malaysia
publishDate	2014
url	http://eprints.intimal.edu.my/856/ http://eprints.intimal.edu.my/856/1/169.pdf
first_indexed	2018-09-05T09:12:35Z
last_indexed	2018-09-05T09:12:35Z
_version_	1610758232311070720

An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia

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