An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
Problem: Corporate social responsibility shows frequently in various kinds of reports of different companies. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.intimal.edu.my/856/ http://eprints.intimal.edu.my/856/1/169.pdf |