Investigating the Nexus of Service Quality and Customer Loyalty in Banking Industry via the Mediating Role of Customer Satisfaction
This study aims to examine the relationship between Service Quality (SQ), Customer Satisfaction (CS) and Customer Loyalty (CL) in the Jordanian Commercial Bank. This Study also, investigates CS as a partial mediator of the impact of SQ on CL. Data was collected from 210 customers who work at the Jor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universitara
2018-09-01
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| Series: | Academic Journal of Economic Studies |
| Subjects: | |
| Online Access: | http://www.ajes.ro/wp-content/uploads/AJES_article_1_197.pdf |