The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social Responsibility
This study investigated the causal relationships between international tourists’ perceived sustainability of Jeju Island, South Korea and environmentally responsible behavior, revisit intention, and positive word-of-mouth communication. Perceived sustainability was employed as a multidimen...
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Online Access: | http://www.mdpi.com/2071-1050/10/9/3132 |
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doaj-art-72ccc27033d14be0b3a7fdee73eb311f2018-09-04T06:27:08ZengMDPI AGSustainability2071-10502018-09-01109313210.3390/su10093132su10093132The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social ResponsibilityDong-Woo Koo0Department of Casino Tourism, Kangwon Tourism College, Taebaek-si, Gangwon-do 26034, KoreaThis study investigated the causal relationships between international tourists’ perceived sustainability of Jeju Island, South Korea and environmentally responsible behavior, revisit intention, and positive word-of-mouth communication. Perceived sustainability was employed as a multidimensional construct comprised of economic, cultural, and environmental aspects. Data were collected from international tourists that visited Jeju Island. The results indicated that environmentally responsible behavior was influenced positively by cultural sustainability, and negatively by environmental sustainability. Revisit intention and positive word-of-mouth communication were significantly affected by the three dimensions of sustainability. Based on the findings, associated implications were suggested for sustainable destination management of Jeju Island.http://www.mdpi.com/2071-1050/10/9/3132Riskfood ingredienttrustloyaltycorporate social responsibilityrestaurant |
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author |
Dong-Woo Koo |
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Dong-Woo Koo The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social Responsibility Sustainability Risk food ingredient trust loyalty corporate social responsibility restaurant |
author_facet |
Dong-Woo Koo |
author_sort |
Dong-Woo Koo |
title |
The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social Responsibility |
title_short |
The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social Responsibility |
title_full |
The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social Responsibility |
title_fullStr |
The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social Responsibility |
title_full_unstemmed |
The Impact of Risk Perceptions of Food Ingredients on the Restaurant Industry: Focused on the Moderating Role of Corporate Social Responsibility |
title_sort |
impact of risk perceptions of food ingredients on the restaurant industry: focused on the moderating role of corporate social responsibility |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2018-09-01 |
description |
This study investigated the causal relationships between international tourists’ perceived sustainability of Jeju Island, South Korea and environmentally responsible behavior, revisit intention, and positive word-of-mouth communication. Perceived sustainability was employed as a multidimensional construct comprised of economic, cultural, and environmental aspects. Data were collected from international tourists that visited Jeju Island. The results indicated that environmentally responsible behavior was influenced positively by cultural sustainability, and negatively by environmental sustainability. Revisit intention and positive word-of-mouth communication were significantly affected by the three dimensions of sustainability. Based on the findings, associated implications were suggested for sustainable destination management of Jeju Island. |
topic |
Risk food ingredient trust loyalty corporate social responsibility restaurant |
url |
http://www.mdpi.com/2071-1050/10/9/3132 |
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1612619123335888896 |