The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products
Previous studies have claimed that music can prime the selection of certain products and influence consumers’ propensity to spend because it activates related knowledge of the world and subsequently raises the salience of certain products and behaviors associated with that music. Music that correspo...
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| Format: | Journal Article |
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Ohio State University * School of Music
2009
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| Online Access: | http://kb.osu.edu/dspace/handle/1811/44658 http://hdl.handle.net/20.500.11937/46797 |