A comparison of two common emotions: personal and historical nostalgia
This research examines the differences in emotional responses of 806 respondents experiencing Personal or Historical Nostalgic reactions to advertising appeals using an experimental research design. Five emotions common to both conditions are revealed and significant changes in intensity of these em...
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/47418 |