A comparison of emotional responses between personal and historical nostalgia
This research examines the differences in emotional responses of 806 respondents exposed to Personal or Historical Nostalgic advertising appeals using experimental research design. Five emotions common to both conditions are revealed and significant changes in intensity of these emotions are explore...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/22654 |