The value of self-stated attribute importance to overall satisfaction
This paper provides insights into techniques used to determine the attributes that influence overall satisfaction. A survey of zoo visitors illustrates several key findings relevant for both managers interpreting survey results and researchers designing studies. First, the assumption of importance -...
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| Format: | Journal Article |
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Pergamon
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/33287 |