Communication across languages and cultures - A perspective of brand name translation from English to Chinese
Communication across languages and cultures is a markedly complex issue, and translation is more than just a careful linguistic transfer: it is a purposeful action designed to achieve the most effective result in a target group. Few studies have discussed the role of communicative intent in translat...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
John Benjamins Publishing Co.
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/28319 |