Chinese and American perceptions of foreign‐name brands

Chinese and American perceptions of foreign‐name brands

Bibliographic Details
Main Authors: Maria, Elena Villar, Di, Ai, Sigal, Segev
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Foreign‐name branding,Chinese‐US consumers,Country of origin,Consumer behaviour,China,United States of America,Brand awareness,Individual perception,Buying behaviour

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