Bank service quality perceptions of business customers: Priorities for banks in resource allocations in an e-banking context
The onset of electronic commerce as a major tool of business has brought with it new methods of doing business and a redefinition of the relationship between an organisation and its customers. To deal with such a situation, organisations need to review the service quality expectations of their cust...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/10147 |