Sponsorship returns: the value of naming rights

Sponsorship returns: the value of naming rights

Bibliographic Details
Main Author:	Pascale, Quester
Format:	text
Language:	eng
Published:	Emerald 1997
Subjects:	Australia,Recognition,Rights issues,Sponsorship,Sport

Similar Items

Emotions and sponsorship
by: Charles, Bal, et al.
Published: (2010)

Fans’ resistance to naming right sponsorships
by: David, M. Woisetschläger, et al.
Published: (2014)

Sponsorship and CSR: is there a link? A conceptual framework
by: Carolin, Plewa, et al.
Published: (2011)

The cross-effects of sponsorship in non-professional sports communities
by: Daniela, Andreini, et al.
Published: (2014)

Defining brand values through sponsorship
by: Nicholas, Alexander
Published: (2009)

An examination of sports sponsorship from a small business perspective
by: J. Terence, Zinger, et al.
Published: (2010)

Integrating sports sponsorship into the corporate marketing function: an international comparative study
by: Francis John, Farrelly, et al.
Published: (1997)

Does sponsorship work in the same way in different sponsorship contexts?
by: Erik L., Olson
Published: (2010)

Attitudinal constructs towards sponsorship
by: Myung‐Soo, Lee, et al.
Published: (1997)

Delineating the outcomes of sponsorship
by: Rodoula, Tsiotsou, et al.
Published: (2009)

Sport sponsorship alliances: relationship management for shared value
by: Ashlee, Morgan, et al.
Published: (2014)

Professional niche sports sponsorship: an investigation of sponsorship selection criteria
by: Greg P, Greenhalgh, et al.
Published: (2013)

Exploring the issue of naming rights of public sports facilities in Greece
by: Kostas, Anestos, et al.
Published: (2016)

An Inside View of Tobacco Sports Sponsorship: An Historical Perspective
by: Anne M., Lavack
Published: (2003)

The sponsorship‐advertising interface: is less better for sponsors?
by: François A., Carrillat, et al.
Published: (2012)

Image transfer in sports sponsorships: an assessment of moderating effects
by: Reinhard, Grohs, et al.
Published: (2005)

The role of gratitude in sponsorship: the case of participant sports
by: Yu Kyoum, Kim, et al.
Published: (2010)

Risk management in sports sponsorship: application to human mortality risk
by: Norm, O'Reilly
Published: (2008)

The MIXMAP‐model for international sport sponsorship
by: Claudio, Vignali
Published: (1997)

Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006
by: Adam, Portlock, et al.
Published: (2009)

Questioning the Name Game: An Event Study Analysis of Stadium Naming Rights Sponsorship Announcements
by: Karen, Becker-Olsen
Published: (2003)

Competitive advantage through sponsorship
by: John, Fahy, et al.
Published: (2004)

On ‘being there’
by: François Anthony, Carrillat, et al.
Published: (2015)

Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
by: Donald P., Roy, et al.
Published: (1999)

Maximising sponsorship opportunities: a brand model approach
by: Nicolas, Renard, et al.
Published: (2011)

Boxing and Sponsorship: a Mismatch or a Knockout Combination?
by: Richard, Cordiner
Published: (2002)

A model bridging team brand experience and sponsorship brand experience
by: Rui, Biscaia, et al.
Published: (2017)

Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
by: Robert, Sparks, et al.
Published: (2002)

Consumption values, sponsorship awareness, brand and product use
by: Nigel, Pope
Published: (1998)

Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015
by: Chang-Hyun, Jin
Published: (2017)

Sports sponsorship, spectator recall and false consensus
by: Roger, Bennett
Published: (1999)

Over, out, but present: recalling former sponsorships
by: Alexander, Edeling, et al.
Published: (2017)

Increasing sponsorship effectiveness through brand experience
by: Marieke L, Fransen, et al.
Published: (2013)

Investigating the moderating role of fit on sports sponsorship and brand equity
by: Jörg, Henseler, et al.
Published: (2007)

Brand association and memory decay effects of sponsorship:
by: Pascale, Quester, et al.
Published: (1998)

Consumers' responses to sponsorship by foreign companies
by: Yue, Meng-Lewis, et al.
Published: (2013)

Which sport sponsorships most impact sponsor CSR image?
by: Carolin, Plewa, et al.
Published: (2016)

Sport sponsorship as distinctive competence
by: John, Amis, et al.
Published: (1999)

An evaluation of the sponsorship of Euro 2004
by: Carlos, Pestana Barros, et al.
Published: (2006)

Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
by: John, Deane
Published: (2003)