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A model bridging team brand ex...
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A model bridging team brand experience and sponsorship brand experience
Bibliographic Details
Main Authors:
Rui, Biscaia
,
Galen, Trail
,
Stephen, Ross
,
Masayuki, Yoshida
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Sport,Sport marketing,Sport sponsorship,Fans,Sponsorship brand experience,Team brand experience
Holdings
Description
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