Developing Marketing Strategy: A Framework
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Emerald
1987
|
| Subjects: |
| id |
10.1108-eb045745 |
|---|---|
| recordtype |
eprints |
| spelling |
10.1108-eb0457451987-01-01 Developing Marketing Strategy: A Framework Subhash C., Jain Subhash C., Jain Girish, Punj Girish, Punj Marketing,Strategic Management,Strategic Planning Emerald 1987-01-01 text text/HTML 10.1108/eb045745 https://www.emeraldinsight.com/doi/10.1108/eb045745 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Marketing+Intelligence+%26+Planning&rft.volume=5&rft.issue=1&rft.spage=34&rft.epage=39&rft.issn=0263-4503&rft.id=info%3Adoi%2F10.1108%2Feb045745 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Marketing,Strategic Management,Strategic Planning |
| spellingShingle |
Marketing,Strategic Management,Strategic Planning Subhash C., Jain Girish, Punj Developing Marketing Strategy: A Framework |
| description |
|
| author2 |
Subhash C., Jain |
| author_facet |
Subhash C., Jain Subhash C., Jain Girish, Punj |
| format |
text |
| author |
Subhash C., Jain Girish, Punj |
| author_sort |
Subhash C., Jain |
| title |
Developing Marketing Strategy: A Framework |
| title_short |
Developing Marketing Strategy: A Framework |
| title_full |
Developing Marketing Strategy: A Framework |
| title_fullStr |
Developing Marketing Strategy: A Framework |
| title_full_unstemmed |
Developing Marketing Strategy: A Framework |
| title_sort |
developing marketing strategy: a framework |
| publisher |
Emerald |
| publishDate |
1987 |
| first_indexed |
2018-10-12T07:45:48Z |
| last_indexed |
2018-10-12T07:45:48Z |
| _version_ |
1614104859728936960 |