Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Examination of brand personali...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Examination of brand personality and brand attitude within the apparel product category
Bibliographic Details
Main Author:
Hye‐Shin, Kim
Format:
text
Language:
eng
Published:
Emerald
2000
Subjects:
Consumer behaviour,Brand personality,Brand attitude
Holdings
Description
Similar Items
Staff View
Similar Items
The impact of brand personality on consumer behavior: the role of brand love
by: Cristela Maia, Bairrada, et al.
Published: ()
Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
by: Fang, Liu, et al.
Published: (2012)
Brand extension: using parent brand personality as leverage
by: Angelina, Nhat Hanh Le, et al.
Published: (2012)
Indian consumers' brand equity toward a US and local apparel brand
by: Hyun‐Joo, Lee, et al.
Published: (2010)
Influence of consumer personality, brand personality, and corporate personality on brand preference
by: Saikat, Banerjee
Published: (2016)
×
Loading...