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Generic Consumer Risk‐Reductio...
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Generic Consumer Risk‐Reduction Strategies (RRS) in Wine‐Related Lifestyle Segments of the Australian Wine Market
Bibliographic Details
Main Authors:
Trent, Johnson
,
Johan, Bruwer
Format:
text
Language:
eng
Published:
Emerald
2004
Subjects:
risk‐reduction,RRS,wine consumer,WRL,Australian wine market,lifestyle market segmentation,generic
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