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Domain-specific market segmentation: a wine-related lifestyle (WRL) approach
Bibliographic Details
Main Authors:
Johan, Bruwer
,
Brigitte, Roediger
,
Frikkie, Herbst
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Market segmentation,Involvement,Socio-demographics,Psychographics,Wine-related lifestyle (WRL)
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