Customer perception of CSR initiatives: its antecedents and consequences

Customer perception of CSR initiatives: its antecedents and consequences

Bibliographic Details
Main Authors: Samra, Chaudary, Zohad, Zahid, Saad, Shahid, Shamila N., Khan, Sana, Azar
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Corporate performance,CSR capability,Customer attachment,Customer perception of CSR activities

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