Customer engagement in CSR: a utility theory model with moderating variables

Bibliographic Details
Main Authors:	Wade, Jarvis, Robyn, Ouschan, Henry J., Burton, Geoffrey, Soutar, Ingrid M., O’Brien
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	CSR,Customer engagement,Customer loyalty,Customer citizenship behaviour,CSR in sport,CSR preference

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