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Peer-to-peer word-of-mouth: wo...
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Peer-to-peer word-of-mouth: word-of-mouth extended to group online exchange
Bibliographic Details
Main Authors:
Anat, Toder-Alon
,
Frédéric F., Brunel
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
eWOM,Social identity,Online communities,Ethnomethodology,Communicative genres
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Description
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