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Do review valence and review v...
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Do review valence and review volume impact consumers’ purchase decisions as assumed?
Bibliographic Details
Main Authors:
Jing, Yang
,
Rathindra, Sarathy
,
Stephen M., Walsh
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Theory of reasoned action,Review valence,Review volume
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Description
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