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Combined effects of valence and attributes of e-WOM on consumer judgment for message and product
Bibliographic Details
Main Authors:
Hyo-Jin, Jeong
,
Dong-Mo, Koo
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Brand community,Attitudes,Intention to purchase,Message usefulness,Online review attributes,Online review valence
Holdings
Description
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