Credibility of online reviews and its impact on brand image

Bibliographic Details
Main Authors:	Uttam, Chakraborty, Savita, Bhat
Format:	text
Language:	eng
Published:	Emerald 2018
Subjects:	India,Facebook,Brand image,Structural equation modeling,Strategic management and leadership,Brand pages,Consumer electronic products,Credible online reviews,Hedonic brand image

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