Acceptance and forwarding of electronic word of mouth
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10.1108-MIP-01-2017-0007 |
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10.1108-MIP-01-2017-00072017-08-07 Acceptance and forwarding of electronic word of mouth Sabita, Mahapatra Sabita, Mahapatra Abhishek, Mishra Abhishek, Mishra Regulatory focus,Electronic word of mouth,Message credibility,Tie strength,Source credibility Emerald 2017-08-07 text text/HTML 10.1108/MIP-01-2017-0007 https://www.emeraldinsight.com/doi/10.1108/MIP-01-2017-0007 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Marketing+Intelligence+%26+Planning&rft.volume=35&rft.issue=5&rft.spage=594&rft.epage=610&rft.issn=0263-4503&rft.id=info%3Adoi%2F10.1108%2FMIP-01-2017-0007 eng Emerald All rights reserved. |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Emerald |
building |
Emerald Repository |
collection |
Online Access |
language |
eng |
topic |
Regulatory focus,Electronic word of mouth,Message credibility,Tie strength,Source credibility |
spellingShingle |
Regulatory focus,Electronic word of mouth,Message credibility,Tie strength,Source credibility Sabita, Mahapatra Abhishek, Mishra Acceptance and forwarding of electronic word of mouth |
description |
|
author2 |
Sabita, Mahapatra |
author_facet |
Sabita, Mahapatra Sabita, Mahapatra Abhishek, Mishra |
format |
text |
author |
Sabita, Mahapatra Abhishek, Mishra |
author_sort |
Sabita, Mahapatra |
title |
Acceptance and forwarding of electronic word of mouth |
title_short |
Acceptance and forwarding of electronic word of mouth |
title_full |
Acceptance and forwarding of electronic word of mouth |
title_fullStr |
Acceptance and forwarding of electronic word of mouth |
title_full_unstemmed |
Acceptance and forwarding of electronic word of mouth |
title_sort |
acceptance and forwarding of electronic word of mouth |
publisher |
Emerald |
publishDate |
2017 |
first_indexed |
2018-10-12T22:34:02Z |
last_indexed |
2018-10-12T22:34:02Z |
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1614160742195396608 |