Acceptance and forwarding of electronic word of mouth

Acceptance and forwarding of electronic word of mouth

Bibliographic Details
Main Authors: Sabita, Mahapatra, Abhishek, Mishra
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Regulatory focus,Electronic word of mouth,Message credibility,Tie strength,Source credibility
id 10.1108-MIP-01-2017-0007
recordtype eprints
spelling 10.1108-MIP-01-2017-00072017-08-07 Acceptance and forwarding of electronic word of mouth Sabita, Mahapatra Sabita, Mahapatra Abhishek, Mishra Abhishek, Mishra Regulatory focus,Electronic word of mouth,Message credibility,Tie strength,Source credibility Emerald 2017-08-07 text text/HTML 10.1108/MIP-01-2017-0007 https://www.emeraldinsight.com/doi/10.1108/MIP-01-2017-0007 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Marketing+Intelligence+%26+Planning&rft.volume=35&rft.issue=5&rft.spage=594&rft.epage=610&rft.issn=0263-4503&rft.id=info%3Adoi%2F10.1108%2FMIP-01-2017-0007 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Regulatory focus,Electronic word of mouth,Message credibility,Tie strength,Source credibility
spellingShingle Regulatory focus,Electronic word of mouth,Message credibility,Tie strength,Source credibility
Sabita, Mahapatra
Abhishek, Mishra
Acceptance and forwarding of electronic word of mouth
description
author2 Sabita, Mahapatra
author_facet Sabita, Mahapatra
Sabita, Mahapatra
Abhishek, Mishra
format text
author Sabita, Mahapatra
Abhishek, Mishra
author_sort Sabita, Mahapatra
title Acceptance and forwarding of electronic word of mouth
title_short Acceptance and forwarding of electronic word of mouth
title_full Acceptance and forwarding of electronic word of mouth
title_fullStr Acceptance and forwarding of electronic word of mouth
title_full_unstemmed Acceptance and forwarding of electronic word of mouth
title_sort acceptance and forwarding of electronic word of mouth
publisher Emerald
publishDate 2017
first_indexed 2018-10-12T22:34:02Z
last_indexed 2018-10-12T22:34:02Z
_version_ 1614160742195396608

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