Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

Bibliographic Details
Main Authors: Stephanie Hui-Wen, Chuah, Philipp A., Rauschnabel, Malliga, Marimuthu, Ramayah, Thurasamy, Bang, Nguyen
Format: text
Language:eng
Published: Emerald 2017
Subjects: