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Why do satisfied customers def...
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Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Bibliographic Details
Main Authors:
Stephanie Hui-Wen, Chuah
,
Philipp A., Rauschnabel
,
Malliga, Marimuthu
,
Ramayah, Thurasamy
,
Bang, Nguyen
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Generation Y,Customer satisfaction,Customer loyalty,Switching barriers,Mobile internet,Switching inducements
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