Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
The experience economy approac...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
The experience economy approach to festival marketing: vivid memory and attendee loyalty
Bibliographic Details
Main Authors:
Aikaterini, Manthiou
,
Seonjeong, (Ally) Lee
,
Liang, (Rebecca) Tang
,
Lanlung, Chiang
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Loyalty,Experience economy,Festival,Script theory,Vividity of memory
Holdings
Description
Similar Items
Staff View
Similar Items
Festival attendees’ motivations: the case of International Troia Festival
by: Erol, Duran, et al.
Published: (2014)
A visitor-based brand equity perspective: the case of a public festival
by: Aikaterini, Manthiou, et al.
Published: (2014)
The VIVID model : accessible IT e-learning environments for the vision impaired
by: Permvattana, Ruchireak
Published: (2012)
The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination
by: Woojin, Lee, et al.
Published: (2017)
An examination of festival attendees' behavior using SEM
by: Young, Hoon Kim, et al.
Published: (2010)
×
Loading...