Customer relationship investment and relationship strength: evidence from insurance industry in China

Bibliographic Details
Main Authors:	Guicheng, Shi, Huimei, Bu, Yuan, Ping, Matthew, Tingchi Liu, Yonggui, Wang
Format:	text
Language:	eng
Published:	Emerald 2016
Subjects:	Customer relationships,Consumer innovativeness,Complaint propensity,Relationship investment,Relationship strength

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