General review of intelligent agriculture development in China

by Lin, Shi, Guicheng, Shi, Huanguang, Qiu
Published

How to repair customer trust of high-risk products after negative publicity

by Ting, Cao, Guicheng, Shi, Yanting, Yin
Published 2014

An arousal-based explanation of affect dynamics

by Li, Yan, Matthew Tingchi, Liu, Xiaoyun, Chen, Guicheng, Shi
Published 2016

The mediating roles of renqing and ganqing in Chinese relationship marketing

by Xinhua, Zhou, Guicheng, Shi, Matthew Tingchi, Liu, Huimei, Bu
Published 2015

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

by Matthew, Tingchi Liu, Ipkin, Anthony Wong, Guicheng, Shi, Rongwei, Chu, James, L. Brock
Published 2014

Customer relationship investment and relationship strength: evidence from insurance industry in China

by Guicheng, Shi, Huimei, Bu, Yuan, Ping, Matthew, Tingchi Liu, Yonggui, Wang
Published 2016