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Conducting service research th...
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Conducting service research that matters
Bibliographic Details
Main Authors:
Anders, Gustafsson
,
Lerzan, Aksoy
,
Michael K., Brady
,
Janet R., McColl-Kennedy
,
Nancy J., Sirianni
,
Lars, Witell
,
Nancy V., Wuenderlich
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Relevance,Service technology,Service innovation,Customer experience,Rigor,Service outcomes
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