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Responses to customized produc...
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Responses to customized products: the consumers’ behavioral intentions
Bibliographic Details
Main Authors:
Pingjun, Jiang
,
Siva K, Balasubramanian
,
Zarrel V., Lambert
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
E-retailing,Price sensitivity,Endowment addition,Expected likelihood of product return,Online mass customization,Product information framing
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