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Reexamining the place of servi...
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Reexamining the place of servicescape in marketing: a service-dominant logic perspective
Bibliographic Details
Main Authors:
Elin, Nilsson
,
David, Ballantyne
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Value co-creation,Servicescape,Value-in-use,Service-dominant (S-D) logic,Value-proposition
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