Internal relationship marketing: a strategy for knowledge renewal

by David, Ballantyne
Published 2000

Turning the Wheel of Quality Improvement – Continuously

by David, Ballantyne
Published 1990

Action research reviewed: a market‐oriented approach

by David, Ballantyne
Published 2004

A relationship‐mediated theory of internal marketing

by David, Ballantyne
Published 2003

Pathways less traveled to value creation: interaction, dialogue and knowledge generation

by David, Ballantyne
Published 2004

Dialogue and its role in the development of relationship specific knowledge

by David, Ballantyne
Published 2004

Three perspectives on service management and marketing: rival logics or part of a bigger picture?

by David, Ballantyne
Published 2006

Investing in the Future

by David, Ballantyne
Published 1991

You Have to Twist the Kaleidoscope to See Things Clearly (Service Concepts and the Retail Banking Environment)

by David, Ballantyne
Published 1987

Coming to Grips with Service Intangibles Using Quality Management Techniques

by David, Ballantyne
Published 1990

“Relationship marketing” or is it “relationships in marketing”? New opportunities and constraints

by David, Ballantyne
Published 2009

Branding in B2B markets: insights from the service‐dominant logic of marketing

by David, Ballantyne, Robert, Aitken
Published 2007

All that is solid melts into air: the servicescape in digital service space

by David, Ballantyne, Elin, Nilsson
Published 2017

Reexamining the place of servicescape in marketing: a service-dominant logic perspective

by Elin, Nilsson, David, Ballantyne
Published 2014

Guanxi as a gateway in Chinese‐Western business relationships

by Hongzhi, Gao, John G., Knight, David, Ballantyne
Published 2012

A stakeholder approach to relationship marketing strategy

by Adrian, Payne, David, Ballantyne, Martin, Christopher
Published 2005