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Brand choice via incidental so...
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Brand choice via incidental social media exposure
Bibliographic Details
Main Authors:
William F., Humphrey Jr
,
Debra A., Laverie
,
Shannon B., Rinaldo
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Facebook,Social media advertising,Consumer behaviour internet,Word-of-mouth marketing,Banner ads,Brand choice
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Description
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