Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Bibliographic Details
Main Authors: Urška, Tuškej, Klement, Podnar
Format: text
Language:eng
Published: Emerald 2018
Subjects:
Corporate marketing,Anthropomorphism,Brand identification,Corporate branding,Brand engagement,Brand prestige

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