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Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty
Bibliographic Details
Main Authors:
Young Gin, Choi
,
Chihyung “Michael”, Ok
,
Sunghyup Sean, Hyun
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Brand loyalty,Brand personality,Brand experience,Brand prestige,Brand relationship quality,Coffeehouse
Holdings
Description
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