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Why are Generation Y consumers...
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Why are Generation Y consumers the most likely to complain and repurchase?
Bibliographic Details
Main Authors:
Raquel Reis, Soares
,
Ting Ting (Christina), Zhang
,
João F., Proença
,
Jay, Kandampully
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Generation Y,Service failure,Service recovery,Generational differences,Complaint behaviour,Post-recovery responses
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Description
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